Direct mail advertising in NH from Community ValuesKnowing who your customers are and where they are located is always at the core of your business marketing. You can’t grow a business without a marketing strategy. You may think you can, as have many others, but those who have failed to incorporate an ongoing marketing strategy don’t remain in business for very long.

  • Marketing and advertising, direct or otherwise, is the only way for you to reach potential customers and grow your business. You can have the greatest product or service in the world but if no one knows about you, you are quickly headed back to 9-5 cubicle world.
  • Evaluate your overall business situation. Are you competitively priced? Is your product and service development reaching certain demographics you have not reached yet? Understand your competitive advantage and design your marketing strategy to exploit that.
  • You must know who your customers are. It is unlikely that everyone in the world is your customer. Determine who they are and where they are and then specifically target them with your message. Knowing your segment will save you time, resources and money so that they can be effectively deployed at those people most likely to buy from you.
  • For those small businesses that continually complain that they can’t afford to advertise or have a marketing strategy, the simple answer is: can you afford not to? Competition today of stiff everywhere and marketing is the only way to separate your business and to gain market share and competitive advantage.
  • There are so many marketing streets to go down that you will find a few that will work effectively for your type of business. Marketing is what establishes you as a serious player, marketing is what will allows you to grow and to thrive long into the future.
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