Direct mail advertising in NH from Community ValuesUsing direct mail advertising as an integral part of your marketing and advertising strategy takes some diligence and planning. You want to reach those potential customers and clients you need to reach in your demographic but you also need to shake things up sometimes. Using different styles and approaches to your direct mail advertising will help keep you more visible as the same old unchanged ad tends to become invisible to the reader after a while.

  • The first, and most basic, is the standard business card type of ad. This will help you create brand awareness and name recognition and it is quite effective even if you use is all of the time. You want to, however, use it in conjunction with other forms of direct mail advertising to reinforce yourself. Your business card ad just needs the basics of who you are, where you are, and what you do. Don’t forget your phone number and website address. Believe it or not, most small business owners never include contact information in their ads. You can’t drive traffic and make your phone ring if no one knows your contact info.
  • Your most effective ad, perhaps, in your direct mail advertising arsenal is the reliable coupon ad. This type of ad has been around for decades due to the simple fact that they work and work well. Coupons and special discounts are what consumers are looking for today so if you want to get a step ahead of your competitors, this is, perhaps, the most ROI you can get.
  • Of course, your standard sale ad can be just as effective if your product, service, and/or pricing are in line. Holding a sale, even if you are in a service or B2B related business, is a sure way to generate interest and drive traffic. Stay simple and uncluttered. An ad that is too busy, that contains too much, will confuse the eye and most people won’t even take the time to read it.
  • There are, also, the informational and spotlight ads to consider. These can be a nice break from your regular direct mail advertising. The informational one can written in such a way so as it resembles a news or feature piece. The spotlight, of course, will focus on a stellar staff member or a particular product or service you want to spread the word about.

Keeping a mix of ad types in your direct mail advertising strategy is the most efficient and effective way to generate buzz, drive traffic, and boost your ROI.

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