Getting a handle on your offline ROI

By Community Values / January 30, 2015 / Community Values / No Comments

Not all of your marketing efforts will be online efforts. Much of your ongoing advertising and marketing strategies will include everything from direct mail marketing to local shoppers. Getting a handle on what is working and what is not working is one of the most important things you can be doing for your business. Measuring […]

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Advertising rules you need to know

By Community Values / January 29, 2015 / Community Values / No Comments

Advertising works. It always has worked. It always will work. Anyone who tells you that it is a waste of time and money doesn’t really understand how advertising works. Whether you are putting together a print and direct mail marketing campaign or an online PPC effort, the rules of advertising will always apply. Many small […]

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Understanding the advantages of direct marketing

By Community Values / December 31, 2014 / Community Values / No Comments

If you are an entrepreneur or small business owner, you need to understand the value that direct marketing can bring to your business. This is even especially so if you have a non-profit business. The effects of direct marketing can play a vital role in your growth and expansion as a business. Direct marketing is […]

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Why your small business needs an ongoing marketing strategy

By Community Values / December 30, 2014 / Community Values / No Comments

Knowing who your customers are and where they are located is always at the core of your business marketing. You can’t grow a business without a marketing strategy. You may think you can, as have many others, but those who have failed to incorporate an ongoing marketing strategy don’t remain in business for very long. […]

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An effective headline will draw them in

By Community Values / November 24, 2014 / Community Values / No Comments

When it comes to any direct mail advertising piece, one of the most determining factors with regard to whether or not it will be seen and read is your headline. You can get a handle on what works simply by going through various news and advertising headlines for yourself. What made you stop and take […]

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